The new wave of AI-powered luxury brands online shopping experience: The role of digital multisensory cues and customers’ engagement

Academic literature retains a dearth of empirical evidence of the cutting-edge aspect of artificial intelligence (AI)-powered digital assistance and digital multisensory cues, despite the prospect of these factors on real-life customers' luxury brand online shopping experience. Thus, the aim of this study is to examine the significant pathway and effects of AI-powered digital assistance toward customers’ luxury brand online shopping experience. Drawing on S–O-R (Stimulus, organism, and response) and TRAM (Technology Readiness and Acceptance Model) paradigm, a multi-method research design was deployed to investigate constructs. Firstly, semi-structured interviews were utilized to explore customers' online behavior under the luxury brands and information technology aspect. Secondly, survey data were collected and analyzed by using partial least squares structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA). The PLS-based analysis of quantitative data confirmed the exploratory insights of qualitative findings, establishing the connections of AI-powered digital assistance, customer engagement, and customers' luxury brand online shopping experience. Research findings also suggest that customer engagement plays a mediation role in the relationship between AI-powered digital assistance and customers' luxury brand online shopping experience. Besides, digital multisensory cues moderate the relationship between AI-powered digital assistance and customer engagement. Further, fsQCA complements the findings of PLS-SEM that reveal the significant combination of factors that lead to the perceptions of customers' luxury brand online shopping experience.     

我们为什么选择了社会主义市场经济

我们选择市场经济，是因为迄今为止的历史证明市场经济是可以富其国裕其民的。然而，我们所要的富裕，不是少数人的富裕，而是人民群众的共同富裕。不仅要富裕，而且必须是共同富裕的市场经济。因此，我们必须对市场经济进行改造，创造出我们自己的市场经济，这就是有中国特色的社会主义市场经济。该文遵循实事求是和历史唯物主义的原则，从市场经济旨在提高效率、社会主义则是坚持党的领导和社会公正、路径依赖和历史沿革体现了市场经济的中国特色等四个方面论证了中国共产党领导全国人民选择社会主义市场经济是一个具有历史必然性的伟大选择。这样的选择使得中国经济发展和人民富裕。     

We Eat First with Our (Digital) Eyes: Enhancing Mental Simulation of Eating Experiences via Visual-Enabling Technologies

This research examines how consumers’ intentions to purchase food change depending on the visualisation mode (3D vs. AR) and product format (served vs. packaged). In three studies, we demonstrate that mental simulation of eating experiences (process and outcome) mediate these effects. Study 1 shows that AR visualisation of a served food improves simulation of the eating process over 3D visualisation, with a positive effect on purchase intention. Study 2 reveals that 3D visualisation improves purchase intention for packaged products (high instrumental properties) over served products (low instrumental properties) while the opposite is true for AR visualisation. In addition, interactivity and immersion mediate the effects of 3D (vs. AR) on mental simulation of the eating process for packaged products. Study 3 extends these results by showing that 3D increases purchase intention by eliciting mental simulation of the eating outcome, when the food is visible due to transparent (vs. opaque) packaging (displaying both sensory and instrumental properties), but that no such differences emerge for AR. This research highlights the importance of using different visualisation modes to promote food depending on the product format. The findings have important implications for both offline and online retailers.     

中国股市行业风险与宏观经济之间的风险传导机制

本文采用行业收益率溢出指数度量股市行业风险,并进一步研究中国股市行业风险与宏观经济的相互影响,同时引入股息率和利率两个中介渠道深入挖掘其传导机制。我们运用GARCH-in-Mean模型对股市行业风险和宏观经济变量之间的一阶矩和二阶矩相互关系同时进行分析,结果发现,股市行业风险和宏观经济变量之间水平值和波动率都存在双向影响,对外溢出效应较大的行业起主导作用。此外,股市行业风险对宏观经济变量的影响方面,股息率和利率均起到中介渠道作用;宏观经济变量对股市行业风险的影响方面,只是利率起到中介渠道作用。股市行业风险与宏观经济的传导效应在不同时期差异显著。本文研究结论有助于深刻理解金融与实体经济之间的风险传导机制,对防范系统性风险、防止金融和实体经济“风险共振”以及提升金融服务实体经济能力等具有参考意义。     

The social process of internet appropriation: Living in a digitally advanced country benefits less well-educated Europeans

We generalize and extend the sequential model proposed by the resources and appropriation theory to explain the digital divide in the European Union plus the United Kingdom (EU27+UK). We measure the theoretical constructs of the model with data provided by the EU and test the theoretical predictions using a partial least squares structural equation model. We find support for the hypothesized relationships but find that the effects vary depending on the digital development level of countries. While education overall is the primary determinant of the social production of digital inequalities, a country's digital development level is crucial for less well-educated Europeans. These findings have theoretical and practical implications: (1) they call into question the homogeneity of the effect of causal relationships and the assumption that individuals differ only in terms of motivation, access, and digital skills, and (2) they indicate that socially disadvantaged Europeans benefit from living in more digitally developed countries.     

软件无线电及其实现方案的研究

在介绍软件无线电的产生、基本概念和系统结构的同时，分析了实现软件无线电的关键技术，并给出了基于目前器件技术水平的中频软件无线电流程框图的折衷方案，最后指出软件无线电技术的美好前景。     

社会主义市场经济的矛盾和问题

市场经济的主要矛盾是生产与消费的矛盾，它决定商品与货币、供给与需求、总供给与总需求的矛盾。社会主义市场经济的主要矛盾是社会主义制度与市场经济体制的矛盾。当前存在的主要问题是生产相对过剩、消费需求不足，分配不够公平、贫富差距过大，市场秩序混乱、腐败现象严重，资源消耗过度、环境状况恶化，等等。只有正确处理社会主义市场经济的矛盾和问题，处理好公有制和私有制、计划与市场、效率与公平、自力更生与对外开放等各方面的关系，才能促进国民经济又好又快地发展。     

转型进程、发展战略转变与金融转型

随着经济转型从体制转型阶段进入到经济发展阶段,中国的经济发展战略也应当从比较优势转向竞争优势。而转型进程以及发展战略的转变都内在统一于经济发展的虚拟化进程当中。现代经济发展的虚拟化强化了金融在整个经济体系中的核心作用,因而随着中国成为完全市场经济国家,金融转型的成败将对中国向好的市场经济迈进起着决定性的作用。     

一种新型高速数字锁相环的研究

本文针对传统方法实现的数字锁相环(DPLL)工作速率低的问题,通过对一种典型的DPLL的分析,找出影响其工作速率的主要因素,研究并提出了一种全新的高速实现方法,并在实验室进行了数据传输位同步提取实验。     

试析"入世"与我国经济发展

加入WTO，我国经济与世界经济融为一体，给我国经济带来全新的历史机遇，有利于我国现代企业制度的建立和经济改革的发展，有利于提高人民生活水平，有利于农、林、牧均衡发展和生态建设。同时也带来了挑战，必须转变政府职能，致力环境创新，建立与国际接轨的社会主义市场经济体制，依托科教进步，实施跨越式发展。